SEARCH ENGINE OPTIMISATION
We provide expert SEO services in Perth.
We service businesses located in all cities in Australia as well as South East Asia. Internet based businesses are becoming more and more popular in the modern world. Generally, the hardest part about starting and maintaining a successful web based business, or even about adding an online component to your existing business, is getting people to your website.
A lot of people spend thousands of dollars on marketing their website, trying to drive traffic and to attract potential clients. Now, while this isn’t necessarily a bad thing to do, there is so much more that you, as a website owner, can do to increase the number of people visiting your site.
Our SEO Cycle
Of course, everyone does SEO a little bit differently. However, here at Slinky Digital we believe that we have developed one of the best SEO maintenance cycles out there. Our SEO maintenance cycle includes a continuous loop of the following:
- Keyword research – to identify the most relevant and the most important keywords for your business.
- Content development – to make sure that your website remains optimised for all of the most important keywords. This can include both updating your existing content and creating new content.
- Internal and external link building – to make sure that your site has a high authority in the eyes of search engine crawler bots.
- Search engine ranking and traffic analysis – for the major keywords that we have targeted to help us identify our targets going forwards.
- Further keyword and competitor research – to make sure that we remain up to date with the most relevant targets for your website.
You need to drive traffic from organic search results.
What does this mean you ask? Well, basically, you want relevant people to be able to find you when they search for something through Google, Bing, or one of the other major search engines. The best way to do this is to undertake a complete Search Engine Optimisation (SEO) overhaul of your website.
According to the stats, over 70% of people click on the search results that they find on the first page of their search engine. This means that you should do everything in your power to make sure that you appear on the first page of the search results – and ideally near the top – for any keywords that are relevant to your business.
This cycle is continuous and repetitive if you want to maintain search engine rankings. If you don’t perform regular SEO maintenance, then you will find that your competitors will quickly overtake you. Depending on the size of your site and your budget, the SEO cycle can take anything from a couple of hours a month to a couple of days every week.
View our SEO Case Studies
If you are looking for a SEO expert in or around Perth or elsewhere in Australia, then make sure that you get in touch with our friendly team today. We will be able to help you get started on your journey to online success, and our SEO process has been proven to work.
Choosing who does your SEO
Most business owners are aware that if they want their website to rank higher in Google then effective SEO is necessary. The problem for most of them is that they do not know enough about SEO to be able to create and undertake a proper SEO strategy. This is before they even get to the point of considering the considerable amount of time it will take to plan, research, implement and monitor an SEO campaign.
For these reasons, and more, the sensible approach is to employ a digital marketing company that specialises in SEO. When we say ‘company’, it can often be the case that the company in question, is a one-person operation, and with others, it will be an agency with several employees. There are several differences between using either, which we are going to explore.
Using an SEO company that consists of a single individual means you will be dealing with one person who is an expert in SEO. They will have experience in ranking websites and will most likely use a number of tools to conduct the research necessary to create your SEO plan. Often called ‘SEO consultants’ you can find them on websites like Upwork.
One of the advantages of outsourcing your SEO to an individual is it is more likely that their fees will lower than if you employ an agency with staff. If your budget is extremely limited, then often they might be your only option. However, as with any service of this type, when you use a freelancer, they may charge you by the hour. While this is normal practice, the number of hours worked may not always correspond to the results which are achieved.
Another consideration when hiring an individual is that you are most likely not their only client. If you are looking for relatively quick results, they may not be able to commit to working the number of hours needed to make that happen. That is not to say they won’t get results, but if the work involves multiple tasks like research, web site development, SEO planning, improved conversions, link building, and then monitoring all of it, it is easy to see why it could take them some time.
The alternative is to employ a digital marketing company that has several employees. There are two advantages of this which occur immediately. The first is that they have the resources in terms of time in order to complete tasks quicker, and they are more likely to be using a specialist on each element of the project. This means you will have a website design expert developing your website, and a keyword expert doing the keyword research.
In terms of communication and feedback, this is also going to be greatly enhanced using an agency. Often you will one individual within the company who is your key point of contact, and they will oversee your entire project. They may not actually be doing any of the tasks, but instead be managing and progressing each one as necessary to ensure the project runs smoothly and effectively.
An agency is also likely to have greater resources in terms of the tools they use, and the data they will rely upon to make decisions about your SEO. The monitoring they do on the many other projects they are working on now, or in the past, will give them very useful insights into what is working and what isn’t with respect to ranking websites on Google.
The fees you pay to a digital marketing company of this type will normally be higher than to an individual freelancer, however, as with most aspects of online marketing, it is the results which count. Bear in mind the better the results, the better the return on your investment, so it is not so much a matter of what you pay for your website’s SEO, it is what that investment will bring you in terms of increased visitors, conversions, sales, and profits.
View our SEO Case Studies