What Are The Benefits Of Using A Drag & Drop WordPress Theme?

Historically, web development was a field best left to computer scientists and professional coders. However, the rise of revolutionary content management platforms like WordPress has made the internet a lot more accessible to the average person. Today, virtually anyone can build their own website without any coding experience or prior knowledge of web development.

Over the past couple of years drag and drop website builders have become increasingly popular. They offer increased flexibility and customizability, allowing people to create fully customised websites in a matter of hours.

In the following article we will look at the benefits of using drag and drop WordPress themes, informing your decision and helping you choose the perfect theme for your site.

Mobile User Experience

Improving The Mobile User Experience

More and more web users are browsing online from the mobile devices, hence the need for responsive web design. More than ever before, websites are being viewed from devices with screens as small as eight centimetres in width, resulting in frustrating experiences for many users when a website will simply not display as a functional document. Smartphones in particular have gained in popularity in the past few years, and these small screened but highly capable devices are now the central internet browsing choice for millions of users. In fact, many people no longer use a computer to go online, but complete all of their business and pleasure activities solely on their smartphones.

The challenge then for web designers and website developers is to create a website that caters to both traditional computer users as well as those who are browsing from mobile devices like smartphones and iPads. When mobile devices first started attracting the attention of developers, many selected to simply create two versions of a website: one for computer users, another for mobile users. However, this resulted in duplicate content, of which more than ever before is now frowned upon excessively by the search engines. Additionally, running what is essentially two separate websites is simply not feasible or logical, particularly for larger sites, which is why responsive web design makes sense.

User Experience of Your Website

Improving The User Experience Of Your Website Visitors

User experience when it comes to websites revolves around how a visitor to a website behaves and interacts with the functionality of the website, according to a natural flow and their natural instincts. If a website visitor has to take more than a few seconds to figure out how to complete an action, or how to navigate to where they wish within the site, there’s a high chance that they may give up altogether and leave the site. This results in a bounce rate (or short visit) that can become alarming to search engines and this is believed to be one of the many factors taken into consideration when a website is ranked in the organic search results.

So how can you improve the entire user experience of your website? If you are building a new website or redeveloping your old one to be more modern and functional, user experience research and testing should be a prime focus in the planning stages, throughout the website build and before the big launch. Below are some of the most important points concerning the critical aspects of creating and improving a good website user experience.

eCommerce Checkout Page

Tips For Designing A Friendly eCommerce Checkout Page

It’s kind of strange to realize it, but online shopping still doesn’t seem to feel as accessible as real-world shopping, especially when a friendly ecommerce checkout page is conspicuously lacking or inadequate. There’s the obvious barriers that are unavoidable: customers can’t touch, run, or try on a product virtually; slinging your personal details about online always carries a small risk, and so on.

The thing you have to remember about your target market is that they want to feel comfortable with the experience. You should have everything be visible and easy to manage. Don’t throw a bunch of confusing popups in the customer’s face or make them wonder how to go through the steps correctly.

1. Show what currency you take up front. Whatever credit cards, PayPal, or Bitcoins you accept, have all the little icons there together so the customer knows ahead of time that their money’s good here.

2. Make your instructions clear. And being “clear” doesn’t always mean going along with whatever the interface gurus dictate as the fashion this week. Simple steps, simple instructions, and tooltips along with each field the customer has to enter. Keep things minimal – trying to sell more things to the user while they’re trying to buy something already is just obnoxious. In terms of simplicity, a friendly ecommerce checkout page should look as close to the Google search home page as practical.

Mobile Web Design Tips

Mobile Web Design Tips

Including mobile access in your web design and development plan is not just an option these days: it is a necessity, and hence the need for mobile web design tips. Millions of people are browsing the web, shopping and spending money, via their mobile devices so not carefully considering this as you design or redevelop your site means that money is being left on the table.

1. Know What Devices Are Being Used

Unless you know how your users are browsing your site, it is difficult to target them. Are they mostly using larger mobile devices like iPads, or are they predominately smartphone users (which involve much smaller screens and a more thoughtful design solution to cater to it). Using analytics and research you can build quite a detailed profile of the operating systems and potential devices that your website visitors are using.

2. Maintain The Same Message In Your Content

A mobile version of a website should not provide a completely different feel and experience just because someone is not browsing on their computer. The overall feel and purpose of the site should remain the same, along with the core content which people should feel is not wildly different based on how they are accessing your website. In many cases, you may have to eliminate some content or features on the mobile design to cater to the capability or aesthetics of the device. However, your core content, branding and website purpose should absolutely remain the same throughout.