Google's algorithm is such a closely guarded secret, or that many SEO aficionados, claim to have 'discovered' those secrets, but regardless of why, the number of myths that circulate about SEO seems to grow at a steady rate. For many, this might seem harmless, and if you employ an SEO agency to do the work for you, you need not concern yourself that they are going to be influenced by them. But what if you are doing your own SEO, and are still trying to learn what you should and should not do? It is understandable that you may have heard some of these myths and believe them. After all, some do seem to make sense. Unfortunately, no matter how logical they seem, if you base your SEO on any of them, it can undo all the good work you may have already done. To try and ensure that does not happen here are 3 of the most common SEO myths circulating, and for which we simply have two words to advise you: Ignore Them! Social Media Is A Waste Of Time Of course, there are many aspects of social media that are purely for teenagers to have fun, or for families to send each other funny photos, but that is missing the point. (more…)
E-A-T, and why websites that have or display expertise, authority, and trustworthiness are going to get preferential treatment from Google when it comes to ranking. With the ever-increasing ranking power that these high authority sites have, it means that the backlinks from them will pass some of that power to the websites they link to. That provides an excellent opportunity for website owners to harness that power by getting the authority sites to link to their own website. Before everyone goes rushing off to write emails asking for a backlink from a huge website, it does not work like, although admittedly SEO would be a lot easier if it did. Instead, we need to take a more subtle approach, because otherwise, we are just going to look like spammers, trying to ride on their coattails. That is not to say large website will not entertain backlinks to smaller websites. In fact, that helps their SEO too, given that linking out is a ranking signal to Google. So, we can get backlinks from them, and here are some ideas on how. Give Them A Testimonial Even the biggest of companies cannot resist receiving positive reviews and testimonials. You can take advantage of this by researching larger websites to see where they allow reviews or testimonials, and if they also permit a link within them. Obviously, you do not just copy and paste the same testimonial on each website, and even if you only can get one or two posted with backlinks, it is still worth it. (more…)
SEO, and the subsequent improvement in your search engine rankings, it needs to be done in a way, that very few other website owners would ever think of implementing. That way is structured, has end goals, works for your audience, and not just the search engines, and it can be monitored to see if any changes to it have to be made. It consists of 4 components or pillars as we like to call them because they form the cornerstones for your content to be effective and bring results. Here are those 4 pillars... Determine What Goals Your Content Should Achieve Many people assume that content’s one and only purpose is to please Google in order to boost rankings, but they are wrong. Yes, that is part of its job, but it can achieve much more than just that. Ask yourself, is its role to inform your visitors? Is it designed to entertain them? Does it try to promote a product or service? Or, is it purely an article to boost our SEO? Whether it is these 4 examples or any other of the multitude of reasons to publish content, establish what its goal is first, and then create it. Know Your Audience So, now that you have the goal of your content, you now need to consider the audience you are creating it for. This can cover a vast number of variables with regards to demographics, and it will also vary with regard to what the audience is expecting from your website. (more…)
WordPress eCommerce store may seem like fun and games to begin with, but things can soon turn ugly when you find that you’re receiving little to no traffic and no return on your initial investment. Luckily, simply tweaking a few things can dramatically improve your search engine scores, helping your website appear higher in the relevant search engine results pages. Search engine optimisation (SEO) involves hundreds of different factors related to all aspects of your website and its global performance. In this article you will learn about a few simple things that you can do to boost the SEO score of your WordPress eCommerce store.
- Make Sure You Include Well Written Product Descriptions
SEO consultancy, in all three scenarios, it is Google's rules that you are playing by. If their rules have a preference for something, it should be done, if there is something that they don't like, it needs to be avoided where ever possible. One such area to be aware of is in relation to what Google considers spam. In particular, Google has a spam filter, whose main purpose is to weed out spam content and activities, and the websites who are creating it. At this point it is important to make the distinction between poor content and spam content or tactics. Poor content is simply content that is written badly, difficult to consume or which simply does not give any visitor a positive experience. This may create some issues in relation to ranking with specific metrics like the time visitors stay on your website being noted by Google as being poor. They may push down your websites ranking on the SERPs, but you would not be flagged as having used spam. (more…)