Top SEO Tips For Your WordPress eCommerce Store

Building a WordPress eCommerce store may seem like fun and games to begin with, but things can soon turn ugly when you find that you’re receiving little to no traffic and no return on your initial investment. Luckily, simply tweaking a few things can dramatically improve your search engine scores, helping your website appear higher in the relevant search engine results pages.

Search engine optimisation (SEO) involves hundreds of different factors related to all aspects of your website and its global performance. In this article you will learn about a few simple things that you can do to boost the SEO score of your WordPress eCommerce store.

Make Sure You Include Well Written Product Descriptions

If you don’t include product descriptions, then it’s hard for search engines to understand what you’re website’s really about. If they don’t know what your website’s about, then they won’t be able to place you on the relevant search engine results pages.

Make sure that you write high quality product descriptions that describe your products and which are free from spelling or grammar mistakes. It’s usually a good idea to include a few keywords, and to emphasise them by placing them near the start of the description.

How to Avoid Being Regarded as a Spammer by Google

Whether you personally carry out your business website’s SEO, it is done by someone else in-house, or you employ the services of an external SEO consultancy, in all three scenarios, it is Google’s rules that you are playing by. If their rules have a preference for something, it should be done, if there is something that they don’t like, it needs to be avoided where ever possible.

One such area to be aware of is in relation to what Google considers spam. In particular, Google has a spam filter, whose main purpose is to weed out spam content and activities, and the websites who are creating it. At this point it is important to make the distinction between poor content and spam content or tactics.

Poor content is simply content that is written badly, difficult to consume or which simply does not give any visitor a positive experience. This may create some issues in relation to ranking with specific metrics like the time visitors stay on your website being noted by Google as being poor. They may push down your websites ranking on the SERPs, but you would not be flagged as having used spam.