What Are The Best PPC Digital Marketing Platforms?

There are numerous forms of digital marketing available for those who want to promote their business, services or products. Although things like search engine optimisation and social media marketing are becoming increasingly popular, pay per click (PPC) marketing remains a useful stream. As you might realise, there are numerous PPC marketing platforms out there. In this article I’m going to look closely at some of the most popular, but first, let’s have a quick look at exactly what PPC is. What is pay per click marketing? To put it simply, pay per click, or PPC, marketing is a form of digital marketing where you pay for clicks on your advertisements, rather than for impressions. This means that you’re essentially only paying for potential conversions. Usually, PPC platforms involve some sort of bidding process which allows you to specify how much you’re willing to pay for a click on a certain ad in a certain position. For example, you might be willing to pay $1.00 per click on an ad that appears at the top of the Google search results, as this click is likely to result in a conversion or sale. (more…)

Digital Agency v In-House Google Ads Management

Digital Agency v In-House Google Ads Management

There are many business owners who have a sound knowledge of online marketing or have marketing staff that do, and often that includes Google Ads. For this reason, they will embark on a Google Ads campaign, and despite their best efforts, it does not bring the expected results. We won't go into all the reasons why that might be, but instead, make some comparisons between using an in-house team to manage Google ads, and a digital agency, which is likely to shed more light on the failures. The first benefit of a digital agency that manages Google Ads campaigns every day, is that they will be fully aware of the changes that are happening within Google. Trying to keep up with Google is almost a full-time job itself, and unless you can keep tabs on new developments in relation to Google Ads you will be left behind. Not only do Google change some of the rules from time to time, but they periodically add and remove elements of Google Ads. Some of these are short-term trials, and others are more comprehensive. Examples include local search ads on maps, demographics for search and right-hand ads being removed, to name but three. With Google Ads continually evolving, a PPC management company will keep you ahead of your competition who are relying on their in-house team. (more…)

Perfect Landing Page

Creating A Perfect Landing Page

The following are tips to creating the perfect landing page for your Google AdWords Marketing campaign. Make it responsive to mobile devices Your landing page should be view-able on all mobile devices, but most important of all is for it to fully function on all mobile devices. For this to happen it is important that the text fonts are set to the right size so they don’t get too small if the page is re-sized to fit a mobile phone screen. Most important is that the enquiry form is still easy to use from a mobile touch device. A great headline The headline is the first thing that visitors see and should have an impact to entice the visitor to keep on reading. Your headline should pose some leading question or have a compelling headline, to sell benefits. It may also refer to the place, where the visitors click to reach your page. A clean design A simple and clear design should be enough to make your visitor take action. Any distraction on the page, like making the design too cluttered may simply take the visitors attention away from the message of the page. Make it easy to scan An attractive web design and simple layout should catch the eye of your visitors. Ensure that your landing page does not have lengthy text. You should highlight key phrases with bullet points, h tags and bold text. (more…)