SEO Myth

3 SEO Myths You Should Ignore

Maybe it is because Google's algorithm is such a closely guarded secret, or that many SEO aficionados, claim to have 'discovered' those secrets, but regardless of why, the number of myths that circulate about SEO seems to grow at a steady rate. For many, this might seem harmless, and if you employ an SEO agency to do the work for you, you need not concern yourself that they are going to be influenced by them. But what if you are doing your own SEO, and are still trying to learn what you should and should not do? It is understandable that you may have heard some of these myths and believe them. After all, some do seem to make sense. Unfortunately, no matter how logical they seem, if you base your SEO on any of them, it can undo all the good work you may have already done. To try and ensure that does not happen here are 3 of the most common SEO myths circulating, and for which we simply have two words to advise you: Ignore Them! Social Media Is A Waste Of Time Of course, there are many aspects of social media that are purely for teenagers to have fun, or for families to send each other funny photos, but that is missing the point. (more…)

Backlinks

How To Get Backlinks From Authority Websites

Within SEO circles we increasingly speak about E-A-T, and why websites that have or display expertise, authority, and trustworthiness are going to get preferential treatment from Google when it comes to ranking. With the ever-increasing ranking power that these high authority sites have, it means that the backlinks from them will pass some of that power to the websites they link to. That provides an excellent opportunity for website owners to harness that power by getting the authority sites to link to their own website. Before everyone goes rushing off to write emails asking for a backlink from a huge website, it does not work like, although admittedly SEO would be a lot easier if it did. Instead, we need to take a more subtle approach, because otherwise, we are just going to look like spammers, trying to ride on their coattails. That is not to say large website will not entertain backlinks to smaller websites. In fact, that helps their SEO too, given that linking out is a ranking signal to Google. So, we can get backlinks from them, and here are some ideas on how. Give Them A Testimonial Even the biggest of companies cannot resist receiving positive reviews and testimonials. You can take advantage of this by researching larger websites to see where they allow reviews or testimonials, and if they also permit a link within them. Obviously, you do not just copy and paste the same testimonial on each website, and even if you only can get one or two posted with backlinks, it is still worth it. (more…)

Effective Content Strategy

The 4 Pillars Of An Effective Content Strategy

While creating and publishing content on your website is better than producing no content at all, simply writing blog posts randomly and when it is convenient to do so, is not a strategy that is going to bring many positive SEO results. For your content to have all the positive impacts on your SEO, and the subsequent improvement in your search engine rankings, it needs to be done in a way, that very few other website owners would ever think of implementing. That way is structured, has end goals, works for your audience, and not just the search engines, and it can be monitored to see if any changes to it have to be made. It consists of 4 components or pillars as we like to call them because they form the cornerstones for your content to be effective and bring results. Here are those 4 pillars... Determine What Goals Your Content Should Achieve Many people assume that content’s one and only purpose is to please Google in order to boost rankings, but they are wrong. Yes, that is part of its job, but it can achieve much more than just that. Ask yourself, is its role to inform your visitors? Is it designed to entertain them? Does it try to promote a product or service? Or, is it purely an article to boost our SEO? Whether it is these 4 examples or any other of the multitude of reasons to publish content, establish what its goal is first, and then create it. Know Your Audience So, now that you have the goal of your content, you now need to consider the audience you are creating it for. This can cover a vast number of variables with regards to demographics, and it will also vary with regard to what the audience is expecting from your website. (more…)

PPC Digital Marketing Platforms

What Are The Best PPC Digital Marketing Platforms?

There are numerous forms of digital marketing available for those who want to promote their business, services or products. Although things like search engine optimisation and social media marketing are becoming increasingly popular, pay per click (PPC) marketing remains a useful stream. As you might realise, there are numerous PPC marketing platforms out there. In this article I’m going to look closely at some of the most popular, but first, let’s have a quick look at exactly what PPC is. What is pay per click marketing? To put it simply, pay per click, or PPC, marketing is a form of digital marketing where you pay for clicks on your advertisements, rather than for impressions. This means that you’re essentially only paying for potential conversions. Usually, PPC platforms involve some sort of bidding process which allows you to specify how much you’re willing to pay for a click on a certain ad in a certain position. For example, you might be willing to pay $1.00 per click on an ad that appears at the top of the Google search results, as this click is likely to result in a conversion or sale. (more…)

Digital Agency

Digital Agency v In-House Google Ads Management

There are many business owners who have a sound knowledge of online marketing or have marketing staff that do, and often that includes Google Ads. For this reason, they will embark on a Google Ads campaign, and despite their best efforts, it does not bring the expected results. We won't go into all the reasons why that might be, but instead, make some comparisons between using an in-house team to manage Google ads, and a digital agency, which is likely to shed more light on the failures. The first benefit of a digital agency that manages Google Ads campaigns every day, is that they will be fully aware of the changes that are happening within Google. Trying to keep up with Google is almost a full-time job itself, and unless you can keep tabs on new developments in relation to Google Ads you will be left behind. Not only do Google change some of the rules from time to time, but they periodically add and remove elements of Google Ads. Some of these are short-term trials, and others are more comprehensive. Examples include local search ads on maps, demographics for search and right-hand ads being removed, to name but three. With Google Ads continually evolving, a PPC management company will keep you ahead of your competition who are relying on their in-house team. (more…)

WordPress eCommerce Store

Top SEO Tips For Your WordPress eCommerce Store

Building a WordPress eCommerce store may seem like fun and games to begin with, but things can soon turn ugly when you find that you’re receiving little to no traffic and no return on your initial investment. Luckily, simply tweaking a few things can dramatically improve your search engine scores, helping your website appear higher in the relevant search engine results pages. Search engine optimisation (SEO) involves hundreds of different factors related to all aspects of your website and its global performance. In this article you will learn about a few simple things that you can do to boost the SEO score of your WordPress eCommerce store.
  1. Make Sure You Include Well Written Product Descriptions
If you don’t include product descriptions, then it’s hard for search engines to understand what you’re website’s really about. If they don’t know what your website’s about, then they won’t be able to place you on the relevant search engine results pages. Make sure that you write high quality product descriptions that describe your products and which are free from spelling or grammar mistakes. It’s usually a good idea to include a few keywords, and to emphasise them by placing them near the start of the description. (more…)

Spammer by Google

How to Avoid Being Regarded as a Spammer by Google

Whether you personally carry out your business website's SEO, it is done by someone else in-house, or you employ the services of an external SEO consultancy, in all three scenarios, it is Google's rules that you are playing by. If their rules have a preference for something, it should be done, if there is something that they don't like, it needs to be avoided where ever possible. One such area to be aware of is in relation to what Google considers spam. In particular, Google has a spam filter, whose main purpose is to weed out spam content and activities, and the websites who are creating it. At this point it is important to make the distinction between poor content and spam content or tactics. Poor content is simply content that is written badly, difficult to consume or which simply does not give any visitor a positive experience. This may create some issues in relation to ranking with specific metrics like the time visitors stay on your website being noted by Google as being poor. They may push down your websites ranking on the SERPs, but you would not be flagged as having used spam. (more…)

Drag & Drop WordPress Theme

What Are The Benefits Of Using A Drag & Drop WordPress Theme?

Historically, web development was a field best left to computer scientists and professional coders. However, the rise of revolutionary content management platforms like WordPress has made the internet a lot more accessible to the average person. Today, virtually anyone can build their own website without any coding experience or prior knowledge of web development. Over the past couple of years drag and drop website builders have become increasingly popular. They offer increased flexibility and customizability, allowing people to create fully customised websites in a matter of hours. In the following article we will look at the benefits of using drag and drop WordPress themes, informing your decision and helping you choose the perfect theme for your site. (more…)

Digital Marketing

Digital Marketing vs Traditional Methods Pros & Cons

Marketing methods have changed significantly over the past couple of decades. In the past, most marketing came in the form of newspaper, radio or television advertisements. However, digital marketing has become huge as the internet has grown, which has led to the rise of things like search engine marketing, social media marketing and email marketing. It is important to note that digital marketing methods are not perfect. Like traditional methods, they have their pros and cons – some of which will be explored below: Digital marketing: In this context, the term ‘digital marketing’ refers to any sort of online or internet marketing method. While these are extremely varied and different in the ways they are used, they are linked by one major thing – the internet. Pros of digital marketing:
  • With digital marketing, you can reach a global audience, which is very beneficial for people with things like online stores.
  • Digital marketing can be very cost efficient, especially when you are careful about the types you use and how you use them.
  • Digital marketing is monitor-able, which means that you can see how effective your results are.
(more…)