Digital Agency v In-House Google Ads Management

Digital Agency v In-House Google Ads Management

There are many business owners who have a sound knowledge of online marketing or have marketing staff that do, and often that includes Google Ads. For this reason, they will embark on a Google Ads campaign, and despite their best efforts, it does not bring the expected results. We won’t go into all the reasons why that might be, but instead, make some comparisons between using an in-house team to manage Google ads, and a digital agency, which is likely to shed more light on the failures.

The first benefit of a digital agency that manages Google Ads campaigns every day, is that they will be fully aware of the changes that are happening within Google. Trying to keep up with Google is almost a full-time job itself, and unless you can keep tabs on new developments in relation to Google Ads you will be left behind.

Not only do Google change some of the rules from time to time, but they periodically add and remove elements of Google Ads. Some of these are short-term trials, and others are more comprehensive. Examples include local search ads on maps, demographics for search and right-hand ads being removed, to name but three. With Google Ads continually evolving, a PPC management company will keep you ahead of your competition who are relying on their in-house team.

Top SEO Tips For Your WordPress eCommerce Store

Building a WordPress eCommerce store may seem like fun and games to begin with, but things can soon turn ugly when you find that you’re receiving little to no traffic and no return on your initial investment. Luckily, simply tweaking a few things can dramatically improve your search engine scores, helping your website appear higher in the relevant search engine results pages.

Search engine optimisation (SEO) involves hundreds of different factors related to all aspects of your website and its global performance. In this article you will learn about a few simple things that you can do to boost the SEO score of your WordPress eCommerce store.

Make Sure You Include Well Written Product Descriptions

If you don’t include product descriptions, then it’s hard for search engines to understand what you’re website’s really about. If they don’t know what your website’s about, then they won’t be able to place you on the relevant search engine results pages.

Make sure that you write high quality product descriptions that describe your products and which are free from spelling or grammar mistakes. It’s usually a good idea to include a few keywords, and to emphasise them by placing them near the start of the description.

How to Avoid Being Regarded as a Spammer by Google

Whether you personally carry out your business website’s SEO, it is done by someone else in-house, or you employ the services of an external SEO consultancy, in all three scenarios, it is Google’s rules that you are playing by. If their rules have a preference for something, it should be done, if there is something that they don’t like, it needs to be avoided where ever possible.

One such area to be aware of is in relation to what Google considers spam. In particular, Google has a spam filter, whose main purpose is to weed out spam content and activities, and the websites who are creating it. At this point it is important to make the distinction between poor content and spam content or tactics.

Poor content is simply content that is written badly, difficult to consume or which simply does not give any visitor a positive experience. This may create some issues in relation to ranking with specific metrics like the time visitors stay on your website being noted by Google as being poor. They may push down your websites ranking on the SERPs, but you would not be flagged as having used spam.

What Are The Benefits Of Using A Drag & Drop WordPress Theme?

Historically, web development was a field best left to computer scientists and professional coders. However, the rise of revolutionary content management platforms like WordPress has made the internet a lot more accessible to the average person. Today, virtually anyone can build their own website without any coding experience or prior knowledge of web development.

Over the past couple of years drag and drop website builders have become increasingly popular. They offer increased flexibility and customizability, allowing people to create fully customised websites in a matter of hours.

In the following article we will look at the benefits of using drag and drop WordPress themes, informing your decision and helping you choose the perfect theme for your site.

Digital Marketing vs Traditional Methods Pros & Cons

Marketing methods have changed significantly over the past couple of decades. In the past, most marketing came in the form of newspaper, radio or television advertisements.

However, digital marketing has become huge as the internet has grown, which has led to the rise of things like search engine marketing, social media marketing and email marketing.

It is important to note that digital marketing methods are not perfect. Like traditional methods, they have their pros and cons – some of which will be explored below:

Mobile User Experience

Improving The Mobile User Experience

More and more web users are browsing online from the mobile devices, hence the need for responsive web design. More than ever before, websites are being viewed from devices with screens as small as eight centimetres in width, resulting in frustrating experiences for many users when a website will simply not display as a functional document. Smartphones in particular have gained in popularity in the past few years, and these small screened but highly capable devices are now the central internet browsing choice for millions of users. In fact, many people no longer use a computer to go online, but complete all of their business and pleasure activities solely on their smartphones.

The challenge then for web designers and website developers is to create a website that caters to both traditional computer users as well as those who are browsing from mobile devices like smartphones and iPads. When mobile devices first started attracting the attention of developers, many selected to simply create two versions of a website: one for computer users, another for mobile users. However, this resulted in duplicate content, of which more than ever before is now frowned upon excessively by the search engines. Additionally, running what is essentially two separate websites is simply not feasible or logical, particularly for larger sites, which is why responsive web design makes sense.

Perfect Landing Page

Creating A Perfect Landing Page

The following are tips to creating the perfect landing page for your Google AdWords Marketing campaign.

Make it responsive to mobile devices

Your landing page should be view-able on all mobile devices, but most important of all is for it to fully function on all mobile devices. For this to happen it is important that the text fonts are set to the right size so they don’t get too small if the page is re-sized to fit a mobile phone screen. Most important is that the enquiry form is still easy to use from a mobile touch device.

A great headline

The headline is the first thing that visitors see and should have an impact to entice the visitor to keep on reading. Your headline should pose some leading question or have a compelling headline, to sell benefits. It may also refer to the place, where the visitors click to reach your page.

A clean design

A simple and clear design should be enough to make your visitor take action. Any distraction on the page, like making the design too cluttered may simply take the visitors attention away from the message of the page.

Make it easy to scan

An attractive design and simple layout should catch the eye of your visitors. Ensure that your landing page does not have lengthy text. You should highlight key phrases with bullet points, h tags and bold text.

User Experience of Your Website

Improving The User Experience Of Your Website Visitors

User experience when it comes to websites revolves around how a visitor to a website behaves and interacts with the functionality of the website, according to a natural flow and their natural instincts. If a website visitor has to take more than a few seconds to figure out how to complete an action, or how to navigate to where they wish within the site, there’s a high chance that they may give up altogether and leave the site. This results in a bounce rate (or short visit) that can become alarming to search engines and this is believed to be one of the many factors taken into consideration when a website is ranked in the organic search results.

So how can you improve the entire user experience of your website? If you are building a new website or redeveloping your old one to be more modern and functional, user experience research and testing should be a prime focus in the planning stages, throughout the website build and before the big launch. Below are some of the most important points concerning the critical aspects of creating and improving a good website user experience.

eCommerce Checkout Page

Tips For Designing A Friendly eCommerce Checkout Page

It’s kind of strange to realize it, but online shopping still doesn’t seem to feel as accessible as real-world shopping, especially when a friendly ecommerce checkout page is conspicuously lacking or inadequate. There’s the obvious barriers that are unavoidable: customers can’t touch, run, or try on a product virtually; slinging your personal details about online always carries a small risk, and so on.

The thing you have to remember about your target market is that they want to feel comfortable with the experience. You should have everything be visible and easy to manage. Don’t throw a bunch of confusing popups in the customer’s face or make them wonder how to go through the steps correctly.

1. Show what currency you take up front. Whatever credit cards, PayPal, or Bitcoins you accept, have all the little icons there together so the customer knows ahead of time that their money’s good here.

2. Make your instructions clear. And being “clear” doesn’t always mean going along with whatever the interface gurus dictate as the fashion this week. Simple steps, simple instructions, and tooltips along with each field the customer has to enter. Keep things minimal – trying to sell more things to the user while they’re trying to buy something already is just obnoxious. In terms of simplicity, a friendly ecommerce checkout page should look as close to the Google search home page as practical.