Effective Content Strategy

The 4 Pillars Of An Effective Content Strategy

While creating and publishing content on your website is better than producing no content at all, simply writing blog posts randomly and when it is convenient to do so, is not a strategy that is going to bring many positive SEO results. For your content to have all the positive impacts on your SEO, and the subsequent improvement in your search engine rankings, it needs to be done in a way, that very few other website owners would ever think of implementing. That way is structured, has end goals, works for your audience, and not just the search engines, and it can be monitored to see if any changes to it have to be made. It consists of 4 components or pillars as we like to call them because they form the cornerstones for your content to be effective and bring results. Here are those 4 pillars... Determine What Goals Your Content Should Achieve Many people assume that content’s one and only purpose is to please Google in order to boost rankings, but they are wrong. Yes, that is part of its job, but it can achieve much more than just that. Ask yourself, is its role to inform your visitors? Is it designed to entertain them? Does it try to promote a product or service? Or, is it purely an article to boost our SEO? Whether it is these 4 examples or any other of the multitude of reasons to publish content, establish what its goal is first, and then create it. Know Your Audience So, now that you have the goal of your content, you now need to consider the audience you are creating it for. This can cover a vast number of variables with regards to demographics, and it will also vary with regard to what the audience is expecting from your website. (more…)