Building a WordPress eCommerce store may seem like fun and games to begin with, but things can soon turn ugly when you find that you’re receiving little to no traffic and no return on your initial investment. Luckily, simply tweaking a few things can dramatically improve your search engine scores, helping your website appear higher in the relevant search engine results pages.
Search engine optimisation (SEO) involves hundreds of different factors related to all aspects of your website and its global performance. In this article you will learn about a few simple things that you can do to boost the SEO score of your WordPress eCommerce store.
Make Sure You Include Well Written Product Descriptions
If you don’t include product descriptions, then it’s hard for search engines to understand what you’re website’s really about. If they don’t know what your website’s about, then they won’t be able to place you on the relevant search engine results pages.
Make sure that you write high quality product descriptions that describe your products and which are free from spelling or grammar mistakes. It’s usually a good idea to include a few keywords, and to emphasise them by placing them near the start of the description.